Security Breaches And Attacks From Criminals - 1796 Words

Corporations are also largely pushing back against this government debate for a backdoor. According to Peterson’s article in the Washington Post, many companies have experienced an increase in security breaches and attacks from criminals in recent years. As a consequence, many of them are working on incorporating harder encryption systems, some of which are designed in such a way that the company does not have access to the â€Å"digital keys† that are used to unlock this data. Due to these measures, Sanger and Perlroth found that â€Å"when companies like Apple and Facebook are issued court orders to help governments monitor their customers’ messages, all they can do is turn over a stream of unintelligible code.† Supporters of encryption, such as Apple’s chief executive Tim Cook, state that limiting this encryption would damage â€Å"customers’ confidence that the most precious data they keep in their phones is safe from garden variety cybe rcriminals as well as sophisticated nation states that could gain access to keys via hacking† (Sanger and Perlroth). Furthermore, Sanger and Perlroth spoke to a computer security expert named Matt Blaze at the University of Pennsylvania who mentioned that encryption itself is only particularly useful for hiding data and the contents of conversations. Blaze states that encryption does not hide the fact that two parties were in communication, nor does it protect that data when the devices used by the individuals are compromised, implying that encryptionShow MoreRelatedThe International Security Threat Report989 Words   |  4 PagesThe â€Å"International Security Threat Report† provides data on cybersecurity attacks and threats throughout 2012. The report shows that there was a 42% increase in targeted attacks (page 10). Although the types of attacks have been evolving, the number of people affected and the amount of damage has increased. Cyber attacks have evolved in s uch a way that allows them to be a large threat for citizens, businesses, and governments. Cyber attacks have been putting the privacy and information of citizensRead MoreData Breaches And The Healthcare Industry1676 Words   |  7 PagesSummary of data breaches in hospital industry Data breaches have become common nowadays especially in the healthcare industry. For example, a number of hacking events have been reported in the past years (Croll, 2007). Such events in the healthcare industry, have threatened the safety of private medical records. Since the healthcare environment posses the most valuable information of patients, they are the establishments who are most likely to suffer from hackers. Most importantly, patients worryRead MoreTechnology And The Security Of The Public Confidence1048 Words   |  5 Pagesmost part the answers do not come as quickly as you would, like or even at all. This issue plays out day after day for thousands of consumers as merchant data breaches and compromises have left millions of consumer information exposed. These recent compromises in merchant systems and cyber-attacks have exposed a deficiency in the security used to protect the public. This largely in part to outdated technology and oversight of systems that protect vita l record information. Companies, merchants, andRead MoreResponsibilities Of The Federal Government1126 Words   |  5 PagesPrecedence Protecting the citizens of the United States from all threats foreign and domestic is one of the primary responsibilities of the Federal Government. These threats include not only military and criminal activity but also the monetary system, as well as both manmade and natural disasters. We refer to this as our national security. Because of this, the Federal Government maintains the various branches of the military and multiple law enforcement angencies to ensure that protection. In thisRead MoreData Breaching And Its Effects1680 Words   |  7 Pages By Chandan Bandi University College, University of Denver TABLE OF CONTENTS CHAPTER PAGE ABSTRACT 3 WHAT IS DATA BREACHING? 3 CAUSES OF SECURITY BREACHES 5 APPLE PAY 7 APPLE PAY: SECURITY 7 CONSEQUENCES OF DATA BREACHING 8 PREVENTIVE MEASURES FOR SECURITY BREACH 9 CONCLUSION 10 REFERENCES 10 ABSTRACT: My paper describes about the most important and burning issue in any organization which is â€Å"Data Breaching†. Any industry whether it’sRead MoreCyberthreats Essay740 Words   |  3 Pagesrate. Breaches and malicious attacks like financial and retail, health care is no longer on the sidelines and considered one of the five top security breaches. The most recent breach is an ongoing issue with healthcare timely reporting the beach within the 60 days’ time frame. A cyberattack on April 6, 2017 on the IRS revealed that up to 100,000 taxpayers may have had their personal information stolen in a scheme involving the IRS Data Retrieval Tool. The criminals obtain access to the IRS from a systemRead MoreIs Data Breaching The Harmful Effect Of Breaching. A Large Scale Industry?1637 Words   |  7 Pagesbreaching with an example. Recently, the data breaches are increasing at an alarming pace. So, my article proposes the preventive measures to be applied in an organiz ation to mitigate the harmful effects of breaching. So, unless the data is security is improved in all aspects the breaching cannot be stopped. WHAT IS DATA BREACHING? A data breach incident is said to occur when an unauthorized attacker successfully accesses a secure system. Data breaches are generally effected on the digital data throughRead MoreE Commerce And Its Effects On The World Of Businesses Essay984 Words   |  4 Pagesare some risk of using E-commerce, the risk are financial, performance, or social risks. Not taking the right steps and having poor security can cause identity theft. Identity theft is not something new that has recently attracts people’s attention. The classic theft is â€Å"petty thieves†, and criminals been doing this for centuries. â€Å"Petty thieves† are the criminals that steal wallets and purses, and now modern days stealing credit cards and debut cards. They go on shopping to spend all the moneyRead MoreImplementation Of The Information Security Management System1355 Words   |  6 Pagesorganization. Information Technology (IT) security governance is the system by which an organization directs and controls IT security (adapted from ISO 38500). Successful implementation of the information security management system (ISMS) is governed by analyzing security requirements to protect organizational information assets and apply appropriate security controls to ensure their protection (ISO/IEC 27000:2012, 2012). The main purpose of Information Security Governance (ISG) is to protect againstRead MoreProactive Incident Response : The Way Forward1348 Words   |  6 Pagesorganization is critically dependent on data to perform its functions. Security breaches resulting from malicious code attacks, denial of service, employee negligence and theft, unauthorized access, policy violations, (ROCHA, 2012) and vendor leaks and mistakes, are on the ascendancy. Symantec reported a total of nine mega breaches in 2015, which indicated an alarming 429 million exposed identities (Cyber Security Incident Response: Shifting from Reactive to Proactive | Ayehu, 2016) .In the light of the above

Comparing Hamlet And Oedipus Rex - 1868 Words

Marcos Martinez John Q. Davis English 103 Date†¦.. Hamlet Oedipus Rex In Shakespeare’s Hamlet and Sophocles’ Oedipus Rex, there is a seemingly close common relationship shown between the two plays regarding mainly the community and era in which they took place in. As well as different scenes throughout both stories which show very similar ideas from the writers such as, murder being the common theme in both plays. One example comes from the story, Oedipus the King, and it is that there is a direct relationship between the state of the state and the state of their kings. There is also a close bond between the two plays where Oedipus’ armed entrance into the bedroom in which Jocasta, his wife, has committed suicide and was found hung there, and how the two plays relate is where in Hamlet, there was a confrontation of Gertrude in her bedroom to. Both of these well-known classic plays share an emphasis in a somewhat sad irony throughout a chain of events that had led up to the ritual of catharsis. However, though both plays have simil ar plots in some aspects, the idea in Hamlet creates a much more difficult, as well as complicated character than that of the classic Greek tragedy play of Oedipus the King. The two plays have many series of unfortunate events that presents itself to the reader throughout the play for each of the protagonists. Both Sophocles’ â€Å"Oedipus Rex† and Shakespeare’s’ â€Å"Hamlet† deals with the acts of murder and betrayal in different ways in order toShow MoreRelated Comparison of Oedipus and Hamlet Essay1322 Words   |  6 PagesComparison of Oedipus and Hamlet Compare and contrast Oedipus and Hamlet. Is Oedipus more a man of action? Or is he more a man driven by whim and sudden, rash decisions? Which character is more selfless? Does Hamlet show any signs of selfish motives in his actions or inactions? Which protagonist seems more learned? wiser? more religious? more loving? more incestuous? Which seems to be a better murder investigator? Does Oedipus have any of Claudius motives when he kills the king, Laius? ThenRead MoreEssay Death of a Salesman, Tragic Hero. Willy Loman.1503 Words   |  7 Pagesbelieved to be the perfect tragedy is Oedipus Rex by Sophocles. ‘Death of a Salesman’ is definitely a tragic play, but is Willy Loman, the main protagonist, a tragic hero? According to Aristotle a tragic hero must possess ‘Megalopyschia’, otherwise known as an elevated status. Willy Loman is an unsuccessful salesman of the late 1940s. He is not perceived to be ‘great’ or ‘noble’ such as other characters in traditional tragedies including Oedipus Rex, Macbeth and Hamlet all of which whom are kings. Willy’sRead More A Freudian Reading of Hamlet and Titus Andronicus Essay2542 Words   |  11 PagesA Freudian Reading of Hamlet and Titus Andronicus  Ã‚     Ã‚   In 1900 the eminent Austrian psychologist Sigmund Freud produced a seminal work entitled The Interpretation of Dreams which contains the idea that dreams allow psychic exploration of the soul, that dreams contain psychological meanings which can be arrived at by interpretation. Freud states that â€Å"every dream will reveal itself as a psychological structure, full of significance, and one which may be assigned to a specific place in the psychicRead MoreA Streetcar Named Desire And Hamlet Essay1761 Words   |  8 Pageswicked speed, to post, It is not, nor it cannot come to good. But break, my heart, for I must hold my tongue† (Shakespeare 1.2.62-63). The play â€Å"Hamlet† by Shakespeare and one of Tennessee Williams famous book called â€Å"A Streetcar Named Desire† are very similar. Both of these works go along perfectly with W.E.B. Du Bois’s short story â€Å"The Comet.† In â€Å"Hamlet† and â€Å"A Streetcar Named Desireâ €  these plays contain a tragic genre, characterization in main characters, and relationships between the charactersRead MoreSeminar: Literary Theory Applied to H.P. Lovecraft-Notably â€Å"the Beast in the Cave†6821 Words   |  28 Pagesin his very first remarks on literature in the letter to Fliess (October 15, 1897) in which he discussed Oedipus Rex. He applied the idea of oedipal conflict to audience responses to the character of Hamlet in Shakespeare’s amply named play. Freud looked at Hamlets inability to act, and he speculated about the role of oedipal guilt in the life of William Shakespeare (Holland). The Oedipus complex, if you were wondering, essentially involves a childrens need for their parents and the conflictRead MoreDeveloping Management Skills404131 Words   |  1617 PagesConflict 375 SKILL LEARNING 376 Interpersonal Conflict Management 376 Mixed Feelings About Conflict 376 Diagnosing the Type of Interpersonal Conflict 378 Conflict Focus 378 Conflict Source 380 Selecting the Appropriate Conflict Management Approach 383 Comparing Conflict Management and Negotiation Strategies 386 Selection Factors 386 Resolving Interpersonal Confrontations Using the Collaborative Approach A General Framework for Collaborative Problem Solving 391 The Four Phases of Collaborative Problem Solving

`` Cold Sassy Tree `` By Olive Ann Burns - 1647 Words

The town of Cold Sassy is simply a traditional southern town. From family values to back alley gossip, the citizens of Cold Sassy play the role of southern parody in society. On the outside it appears to be genuine, caring and communal environment, but just like any community, its roots grow far deeper than its outward appearance. This is not an accident either, as author Olive Ann Burns writes this novel, Cold Sassy Tree, to emphasize intentionally the crooked nature of small, southern towns, and by extension, southern heritage as a whole. Through her characters, Burns paints a playful picture of misconception, polarization, conformity, and perseverance, and their weaving in and out of the culture of her fictional town. It is†¦show more content†¦Mill Town is, as its name boldly declares, the blue-collar hub of this southern sector. The citizens of Mill Town work the mill, which provides much of Cold Sassy’s resources. Despite this relationship, the people of Cold Sassy see the people of Mill Town as lesser than themselves. When writing about his encounters with Lightfoot McLendon, Will states, â€Å"The girl didn’t seem to have heard yet that nobody in Mill Town ever amounted to anything.† (Burns 71) As much insight as this quote provides into the thought processes of not only Will, but into the whole of Cold Sassy, Will further illustrates the division when he discusses what people would think if they were to find out about his forbidden feelings for Lightfoot. â€Å"I went from hoping I’d see Lightfoot to hoping I wouldn’t. It was one thing to like her at school and nobody know it. Here in Mill Town at my crosstie stage, folks would suspicion her if they saw me acting friendly.† (Burns 70) It is clear from these statements that the people of Cold Sassy are heavily prejudiced against those that consider to be of a lower class. This causes extreme division among the people, even to the extent th at they cannot associate with one another. While these examples of division are fairly obvious in the text of Cold Sassy Tree, the final source of division among the people is far more subliminal. There exists in the roots of Cold Sassy reliance upon tradition and cultural norms. They live by an unspokenShow MoreRelatedAnalysis Of Cold Sassy Tree By Olive Ann Burns1236 Words   |  5 PagesKiyara Lanier U.S. History 1 Allison Doolittle November 7,2016 Novel Analysis of Cold Sassy Tree Cold Sassy Tree is a fictional story written by Olive Ann Burns which details the life of a family in Cold Sassy, Georgia. The story is being told from the perspective of a teenager named Will Tweedy. The plot is focused around the love and marriage between Rucker Blakeslee and Love Simpson. There is a huge uproar and disdain from the family as well as the townspeople over the relationshipRead MoreSociological Themes In Cold Sassy Tree By Olive Ann Burns1594 Words   |  7 PagesTry Something â€Å"When you don’t know which way to turn, son, try something. Don’t jest do nothin’† (Burns, 2007, p. 315). In Cold Sassy Tree, Grandpa Blakeslee takes his own advice when he does â€Å"something† that will truly affect the lives of everyone around him. Written by Olive Ann Burns, Cold Sassy Tree delves into the life and action of a small town in Cold Sassy, Georgia. Barely three weeks as a widower, Grandpa Blakeslee elopes with Love Simpson, a Yankee women less than half his age. Their marriageRead More Religion and Coming of Age in Olive Ann Burns’ Novel, Cold Sassy Tree502 Words   |  3 PagesComing of Age in Olive Ann Burns’ Novel, Cold Sassy Tree In the small southern town of Cold Sassy, Georgia, at the turn of the twentieth century, teenage boys had to grow up fast. They were not in any way sheltered from the daily activities of the town. This was especially true for fourteen year old Will Tweedy. Olive Ann Burns’ first, and only completed novel, Cold Sassy Tree, tells of young Will’s coming-of-age. His experiences with religion, progress, and death in Cold Sassy escorted him alongRead More The Journey Through The Differences In Relationships in Cold Sassy Tree1658 Words   |  7 PagesThe Journey Through The Differences In Relationships in Cold Sassy Tree Dating back to the early 1900’s and all the way through to the present, romantic relationships have been viewed differently. From strict unwritten dating regulations to not having regulations at all, recent generations have become more liberated in making their own decisions. The progressing times have made us become a more accepting society and have caused a decrease in the strong practice of religion and class. EvenRead MoreEssay on Cold Sassy Tree Character Analysis Will Tweedy866 Words   |  4 PagesLiterature April 11, 2013 Character Analysis Struggles in life influence people to develop into who they will truly be. The struggles depicted in Cold Sassy Tree by Olive Ann Burns caused certain characters to be the way they are. Will Tweedy is the narrator and the main character in the novel. He is a fourteen-year-old boy growing up in Cold Sassy, Georgia. As a young adult with a free spirit, he appears to be very defiant throughout his teenage years. After Will’s grandmother, Mattie Lou, dies

My Personal Experience With Prejudice Essay - 1265 Words

In any society, how we see ourselves and how others treat us depends on many factors. Race, ethnicity, and cultural background are identifiers of individuals. Most people have confronted prejudice based on these identifiers, either personally experiencing discrimination or knowing someone who has. Beyond ensuring organizational compliance with a country’s anti-discrimination laws, it is incumbent upon managers to support diversity in the workplace and to be culturally competent. This paper will assess my personal experience with prejudice in the workplace, including the implications of the situation to the organization in terms of its stakeholders, reputation, and its legal responsibilities. Furthermore, I will analyze the negative effects the discriminatory behavior had on morale and functioning of coworkers and employees. Lastly, I will recommend three action steps that I would have taken as a manager to avoid the situation, in addition to three steps to render the situ ation. Summary of Discriminatory Behavior While in college, I worked at a local country club as a part-time employee. My manager was young and relatively new to the position, however, upon hire, he seemed like he had the appropriate skills to lead the guest services team. As servers, we were responsible for taking and delivering orders, bussing tables and ensuring overall member satisfaction with the food and service quality of the club. There were many servers on the team, and most of us wereShow MoreRelated My Personal Experience with Prejudice in America Essay1148 Words   |  5 PagesSomeone once asked me how I felt about prejudice. â€Å"In contrast to what?†, or should I say, â€Å"shocking in all its forms.† Initially my response was puzzling. Let me explain. If you were to ask me how I felt about prejudice in the United States I would have to say, â€Å"Here, I am very aware of my skin color.† It is no secret that the US has had a long historical battle with racism. I am able to be educated at the collegiate level, due wholly, or in part, to the Civil Rights movement of the 1960’sRead MorePrejudice: a Worldwide Problem1429 Words   |  6 PagesPrejudice: A Worldwide Problem There is a dangerous and often deadly problem in the world today. It reaches beyond political and religious boundaries and spans across all economic and social statuses. It affects the homeless, middleclass, and the richest people in society. The problem is prejudice. In America, when we think of prejudice we often think of it in terms of Black and White. However, prejudice is much more than that. It is a broad term that can encompass things like racism, sexism, andRead MoreThe Color Of Water By James Mcbride1506 Words   |  7 PagesColor of Water Comparison Essay When people are treated unfairly or unjustly, how should they perceive it and how to they generally react to this? In the Color of Water by James McBride, prejudice shapes James and Ruth in many ways, James has different stories than Ruth, due to the fact that he lived in a different time period, which makes his scenario different from Ruth’s. Both faced adversity, and stood up for themselves and defended themselves in many different ways just to make sure that theyRead MoreThe Color Of Water By James Mcbride1514 Words   |  7 PagesThe Color of Water Comparison Essay When people are treated unfairly or unjustly, how should they perceive it and how do they generally react to this? In The Color of Water by James McBride, prejudice shapes James and Ruth in many ways, James has different stories than Ruth, due to the fact that he lived in a different time period, which makes his scenario different from Ruth’s. Both faced adversity, and stood up for themselves and defended themselves in many different ways just to make sure thatRead MoreAnalysis Of Twelve Angry Men By Reginald Rose754 Words   |  4 Pagescharacterisation, conflict and tension, symbolism, language and setting, Rose dramatically reflects human experiences with ‘Twelve Angry Men’. It is a play that directly appeals to our sense of justice and equality and questions audiences to contemplate the arguments on a ‘fair trial’ in a judicial process when ‘reasonable doubt’ is also taken into consideration. Reginald Rose also reflects human natu re and experiences by taking into account the emphasis on each individual’s civic duty and responsibility to maintainRead MoreMinimum Of 10 Indications Of Prejudice : The Most Hated Homophobic Family In America1237 Words   |  5 Pages Identify a minimum of 10 indications of prejudice. The Most Hated Homophobic family in america In the video with the westboro baptist family church they hate all gays and homosexuals. (1.)(2.)(3.)Their picket signs showed a man lean over and another man behind him indicating what she called homosexual act that all gays are doing is just her own prejudices and beliefs that homosexual is nasty it is her own idea. Stereotype two all those in the act of sexualness not between one man and one womanRead MoreEssay on The Causes of Prejudice by Vincent N. Parrillo850 Words   |  4 Pages Prejudice is known for negative beliefs and actions upon individuals or even groups of people. In the article, â€Å"Causes of Prejudice† by Vincent N. Parrillo, Parrillo talks about both the psychological and sociological causes of prejudice but in this particular essay we will just be focusing on the former side of the equation. It happens at the cognitive level of prejudice where a person or a group of people believe in something that is not true. For example, some people say Asian people are notRead MoreQuestions On Attitudes And Attitudes869 Words   |  4 Pages For this assignment, I was assigned to take some assessments regarding some prejudices I might have. In my opinion, I do not think if it matters whether we are black, white, catholic, or gay or straight. Everyone regardless of certain demographics has some prejudice thoughts that are present in their mind. Those prejudices do not mean that we are racist or discriminatory. For the most part we base those prejudices on stereotypes that are not even true. From this website I had personally takenRead MoreA Narrative Of One Mexican American Woman1663 Words   |  7 PagesIntroduction: This is a narrative of one Mexican American woman’s experiences and her views on the importance of passing down the cultural beliefs of her ancestors. In the section of the country in which I live there is a large population within the community of Mexican American culture. Although I have frequent contact with people of Mexican American heritage either through employment or interaction out in the community, I have a limited understanding of their culture. For this reason, I chose toRead MoreMy Mother, If She Had Won Free Dance Lessons And The Cab Driver Who Ripped Me Off945 Words   |  4 Pagesideas can be viewed negatively or positively. Stereotypes may foster or perpetuate misconceptions about some demographics. In the poems, â€Å"My Mother, If She Had Won Free Dance Lessons† and â€Å"The Cab Driver Who Ripped Me Off,† both written by Cornelius Eady, contain characters who are susceptible to misconceptions and prejudices due to their personal experiences. In â€Å"My Mother, If She Had Won Free Dance Lessons,† the speaker discusses his mother s condition and how their lives could have been different

Proposal “Violence Against Women” Free Essays

Shantel Jones Professor Sara Yu Eng. 121-111 15 April 2013 â€Å"Violence Against Women† The research proposal I am preparing is going to be addressing violence against women and the challenges they face when children are involved in the household. The aim of the research is to view how these challenges are overcome and give way to women rights and their political rights (nineteenth amendment). We will write a custom essay sample on Proposal â€Å"Violence Against Women† or any similar topic only for you Order Now In the early 1990’s over half a million American women were raped. In 1994 congress passed the Violence Against Women Act (VAWA), which forbids the state from interfering with women’s citizenship and political rights. Starting from domestic abuse to rape as a weapon of war, violence against women is a gross violation of their human rights. Global issues of violence against women not only does it frighten women’s health and their social and economic health, violence also hinders global efforts to reduce poverty. Violence against women falls in several different categories. Domestic violence occurs between man and women. Domestic violence is one of the main issues in most parental abduction cases. The article also talks about custody battles and how visitation should go when it comes to the children. Domestic violence has been defined in various ways in the legal, social science, and psychology fields. Within the legal field alone, the term carries a different meaning depending on whether state or federal law governs and whether a case arises in the criminal or civil sphere. According to Deborah Goelman under the Violence Against Women Act (VAWA), â€Å"domestic violence includes the following: [F]elony or misdemeanor crimes of violence committed by a current or former spouse of the victim, by a person with whom the victim shares a child in common, by a person who is cohabitating with or has cohabitated with the victim as a spouse, by a person similarly situated to a spouse of the victim under the domestic or family violence laws of the jurisdiction receiving grant monies, or by any other adult person against a victim who is protected from that person’s acts under the domestic or family violence laws of the jurisdiction receiving grant monies. † This topic is of interest to me because as a woman studying the laws on women’s right helps you to become more knowledgeable in society. If the world does not address the issue, it stands to suppress the enormous potential of women and girls. When they feel safe, when they are empowered, wome n and girls can be game-changers. What I hope to gain from this research project is different ways to deal with domestic violence if I was to ever come in contact with a violent individual. How to cite Proposal â€Å"Violence Against Women†, Papers

Challenges and Trends Facing Food and Beverage Industry Free Solution

Question: Discuss about theFood and Beverage Industry. Answer: Introduction Scope The present report deals with the opening of food and beverage industry specifically a fine-dining Pan Asian restaurant in Melbourne CBD. The prime objective behind opting for such type of business is to provide the best hospitality and food of Asian culture to the Melbourne people (Ramseook-Munhurrun, 2012, pp. 630). Despite several established and successful Asian restaurants in Melbourne, the principal mission is to provide both the essence of restaurants and bar service, under a single roof for its customers. The potential customers of this resto-bar will include not only the local but also the overseas customers, especially the Asian customers. PESTLE External Environment Scan (Hospitality Sector) Pestle analysis of any food and beverage sector helps to determine the threats or opportunities involved in the establishment of this business. Political- Australian government facilitates restaurant industry with minimum tax provision. Economical- As the GDP of Australia is 3.4%, which is profitable for the restaurant business. Social- Being an Asian resto-bar, it has the opportunity to satisfy diverse customers belonging to different demography, viz., age, income, and culture (Hing, 2013). Technological- Technological advancements would definitely help to promote the marketing of the restaurant through its mobile app or its website. Legislative- It will need permit license which includes alcohol license, food safety license, and restaurant establishment permit. Environmental- It should maintain sustainability by providing eco-friendly and disposable packaging material, and there should be proper disposal of the waste products also (Kwok, and Yu, 2013, pp. 84). Industry competition analysis The necessary analysis for industrial needs such as a threat to newer entrants, substitutes, the power of buyers, and bargaining power of suppliers that will be reflective in real time implementation and service management at Pan Asian restaurant is given below. Additionally, the analysis also includes a section of industrial rivalry that provides adequate information for strategic execution. Threat of new entrants The existence of barrier like capital cost, product differentiation, lack of brand name, profitability, and access to distribution is the challenge. Pan Asian restaurant is newer comer and is liable to face competitive challenges (Bruwer and Huang, 2012, pp. 461). Threat of substitutes A Minimal level of risk persists as there only a few restaurants in Melbourne who provide Asian cuisine to customers. Bargaining power of buyers This is a fixed price industry, and the restaurant will also have a differential advantage with reference to their food product (Johnson, Ringham and Jurd, 2013) Bargaining power of suppliers Supply cost will be genuine, and transportation as well as network supply chain is safe in Melbourne that will impact reasonable vendor price (Bruwer and Huang, 2012, pp. 461). Industrial rivalry The location contains many moderate or high rating restaurant and bars. This brings the prospect of large advertising expense, and need a high degree of transparency to attract customers (Bruwer and Huang, 2012, pp. 461). Segmentation of Market The segmentation refers to the categorization of the market into various subsets such as consumers, business type, interest, priorities, and then framing proper strategic implementation to achieve market success (Ryu, 2012, pp. 200; Tsitsiloni, 2013, pp. 249). Product line The product line will offer dining, refreshment, and bar service to the customer. Additionally, occasional services like conference, banquet, parties and family dining service will also be provided. Market segment Market segment includes an approach for customer attraction, retention, and managing services to meet their requirement. The restaurant has a high competitive environment, and thus price must be small and flexible to attract customers. Customer segment Mainly the youth, family, and single adults are a prime target of the restaurant. This indicates the product design, specification, availability, and service must be in accordance with customer age-related demand and criteria. Demographic segment Demographic consideration includes age, cultural background, gender, and economic class of people in the society. The operational measures will thus be designed according to the demand of various age groups. Marketing Concept Marketing concept requires accurate knowledge and strategic implementation of the criteria into real practice. These factors are crucial determinant because they have the opportunity to attract customers, manage nominal price, brings competitive advantage, maintain quality and uniqueness, and scope for progress (Ruhanen, Mclennan, and Moyle, 2013, pp. 220). Promotion These measures will be implemented with advertising prospect; thereby making use of flyers, television and radio ads, the banner at the roadside location, and offering discount and other attractive offers. Place- Melbourne is an area with high population density that comprises of a diverse group of people. Product The product offering includes bar service and cuisine facility that have potential to attract customers of all ages. Price Pricing strategy must be nominal such that maximum people could be able to consume the service. Additionally, the pricing strategy must be competitive to raise its popularity in the market. People As mentioned above, mainly youth, young adults, and family members are prime customer segment and that the service offering must be aligned to meet their corresponding demand. Discussion of Business Success SWOT analysis refers to the market analysis that brings critical information for designing strategic framework (Orlitzky, 2015, pp. 1). Strength Provide Asian based food varieties. Arrange parties, banquet, and conference along with traditional pan dining facilities. Price is nominal and is comparatively less. Weakness The restaurant in new in the market. Cost differentiation is high, including newer employees, machines, infrastructure, and other set-ups. Capability criteria are not being analyzed to build strategies as the plan include risk and lower margin of profit. Opportunity Novel change to reflect Asian cuisine as unique selling point. The power of buyers and customer is at low-level and hence there is a scope of achieving market name. Threat Rivalry companies have an existing brand name. The majority of employees are newer in the firm. Achieving market reputation and retention of the loyal customer will take time. Staffing(people) Management Team A brief overview of the management team and associated staff within the organization has been discussed below. The individual team will comprise of product management, operational activity, employee management, marketing strategies, and administrative services. the management team is mainly consisting of two section, and they have responsibility sharing with reference to account management and sales (Chen and Elston, 2013, pp. 294). Other details of the staff and administration team are reflective in below mentioned chart. The skills are thus required include managers that must have experience and adequate competencies for operational management. likewise, the executives that will be assigned the responsibility for sales analysis, research, and development to launch newer food products and bar services, and human resource management team also need to have the sufficient competency and 1 2 years of experiences. Other than this the employees such as cleaning, housekeeping, waiters, and related people can be fresher in the hospitality industry, whom the firm will pay less but will provide them adequate training to manage the standards of hospitality services (Park and Jang, 2013, pp. 51). ResourcesBeeded (Tangible and Intangible) The resource requirement which are infrastructure like table and chair, plates and cutleries, glassware, tissue paper and napkins. Other than this, consumables such as wines, beer, and another type of liquors, water (mineral) bottles. Additionally, the requirement of a restaurant like AC, lightening, fan, and interior decorative are also requisite. Regarding the operational procedure, kitchen utilities, instrument, and cookware are also included in this consideration. The clothing of employees, special purpose design and clothes are all included in this account. Likewise, computer, printers, the internet and other hardware requirement are also included (Chen and Elston, 2013, pp. 294). The intangible resources include mainly the perishable raw material and packed food items. Similarly, temporary material based on customer needs such as meat, fruits, vegetables, and other dessert items are also included in this consideration. Budget As mentioned in the previous section, the restaurant is newer and hence the corresponding budgetary requirement is high. The details of the budget are given below in tabulated format. Infrastructure (furniture, machinery, and interior decorative element. $1,20,000 Infrastructure maintenance $20,000 (per month) Level 1 employees such as managers (2 in number) $7000 (per month) Level 2 employees such as sales executive, business analyst, HRM (3 in number) $5000 (per month) Level 3 employees such as kitchen cook, data analyst, technician, marketing person, public relation officer, quality controller (10 in number) $ 3,500 (per month) Level 4 employees such as waiter, field worker, transportation employee, cleaners (10 in numbers) $2,500 Raw material every day (average budget limit) $5,000 Outsourcing price every day (average budget limit) $5,000 Total $2,39,000 Finance The financial loan will be taken from nearby hypothecated band such as Nationalised Bank within Melbourne at the nominal interest rate. The mortgage of the loan will be the restaurant assets. Other than this, the stakeholder will also contribute to the investment that mainly includes financial investment from owners and partners (Park and Jang, 2013, pp. 51). The investment will also be reflective in terms of networking with outsourcing firm, suppliers, and service providers. For example, the purchase of raw material on a daily basis, outsourcing like transportation, public relationship management, employment agencies will be paid for their service on a monthly basis (Park and Jang, 2013, pp. 51). Transaction of money will be made online between the various partners and supplier firms. Likewise, the internal employee engagement such as attendance, payment, contract relationship, and another mode of financial accounting will be processed using software system. References: Chen, S.C. and Elston, J.A., 2013. Entrepreneurial motives and characteristics: An analysis of small restaurant owners. International Journal of Hospitality Management, 35, pp.294-305. 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